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The Yellowside blog
Playbooks for home service owners
How to answer faster, book more of your calls, follow up on every estimate, and see what your marketing really brings in. Plain answers, real numbers, and words you can copy.
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More playbooks
Leads and ads
Cost per lead in home services, and what each sold job costs you
Cost per lead in home services: a median $91 from search ads to March 2026, and $228 for roofing a year earlier. Work out what each sold job costs you.
Growing the company
How to choose a marketing agency for contractors: 12 questions to ask
To choose a marketing agency as a contractor, ask questions you can check. Here are 12, with good and bad answers, red flags and a checklist for the call.
Follow-up and closing
How to follow up on an estimate: day-by-day texts and call scripts
Follow up on an estimate the same day: book the next call before you leave, text that evening, then run a 30-day plan. Every text and script to copy.
Booking calls
How to raise your call booking rate, with the full phone script
Your call booking rate is booked appointments divided by calls from people who want work done. The 2026 numbers, how to work out yours, and the script.
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