For roofing companies

More roofs sold, without babysitting your reps

Leads from ads you own, a fast reply to every lead, and every unsold estimate followed up. You see what every rep did with every lead.

Your free audit includes a test quote request: see how fast your team calls back a homeowner who needs a new roof.

What we run for your roofing company Managed

You run the jobs.

Plenty of estimates.
Too few roofs sold.

At $1M to $5M a year, you have reps running estimates, crews on roofs and an office in between. You can't ride along with everyone, and that's where jobs slip away.

  • Feast or famineA storm fills your schedule for months. Then it goes quiet, and you need retail work fast.
  • Leads that cost a fortuneYou pay top dollar for every lead, and shared leads go to other roofers too.
  • Reps who cherry-pickThe easy leads get run. The rest sit, and you find out too late.
  • Estimates nobody follows upThe homeowner wants to think about it, the rep moves on, and the job goes to whoever called back.
  • When a rep leaves, the deals leave tooThe notes lived in their truck, so the open estimates walk out the door with them.
  • You chase the reps yourselfYou check every estimate and push for follow-up, on top of running the company.

What it costs you

Costly leads, quotes nobody chases

  • $228

    The typical cost of one roofing lead from search ads, the highest of 16 home services.

  • 84%

    Of roofing companies don't follow up the same day on an unsold estimate.

You pay hundreds of dollars for every lead, before your rep climbs a ladder. If nobody calls back after the estimate, that money is gone, and the roofer who followed up gets the job.

Sources: LocaliQ, Home Services Search Advertising Benchmarks, median cost per lead, April 2024 to March 2025; ServiceTitan's 2026 Roofing and Exterior Market Report, via Web Tonic (1,000+ roofing companies; 16% follow up the same day).

Every rep's leads in plain sight

You can't ride along with every rep. We track every lead from the first call to the signed contract, and every unsold estimate gets followed up until the homeowner buys or says no.

  • See which leads each rep ran, and which ones sat.
  • Open estimates stay with your company when a rep leaves.
  • See which ads and which reps sell the most roofs.

What we take over

  1. Retail leads you own. Facebook and Google ads in your own accounts, made from your own roofs, so work comes in between storms.
  2. Every lead hears back fast. New leads get a text right away, in your company's name. Then your office books the inspection.
  3. Every estimate followed up. Your reps know who to call today and what to say, and you see who did it, until the homeowner signs or says no.
  4. Reviews that win the next job. Your Google listing kept fresh, with new reviews from the roofs you finish.

Our team has helped hundreds of businesses close more of their leads.

What changes

  • Steady retail work between storms.
  • More estimates turn into signed roofs.
  • Every lead stays with your company.

Questions roofing owners ask

"We do a lot of storm and insurance work. Does this fit?"

Yes. Storm work comes in waves. We build the retail side, so your reps and crews stay busy between storms.

"My reps say the leads are junk."

Some leads are. Most of the problem is a slow first call and no follow-up. We fix both, and you see what happened to every lead, so you know the truth.

"We tried a company that promised appointments."

Most roofers have. We run your marketing in your own accounts, and you see which ads turned into signed roofs, not just appointments.

How many estimates are still open?

Get a free growth audit. We look at your ads, website, Google listing and social pages, and make a test quote request like a homeowner. In 3 business days, we show you where jobs slip away and what we'd fix first.

Get my free growth audit

Free. We walk you through it on a short call.