Mike

Founder of Yellowside

Mike spent 11 years at Microsoft managing engineering teams, then founded a software company. Today he runs Yellowside, and his team has helped 500+ businesses get more leads.

Fast replies

How fast should contractors respond to a new lead?

Reach a new lead within five minutes. Here's why it wins jobs, the exact texts and call scripts to use, and a simple test to time your own office. 11 min read

Follow-up and closing

How to follow up on an estimate: day-by-day texts and call scripts

Follow up on an estimate the same day: book the next call before you leave, text that evening, then run a 30-day plan. Every text and script to copy. 12 min read

Booking calls

How to raise your call booking rate, with the full phone script

Your call booking rate is booked appointments divided by calls from people who want work done. The 2026 numbers, how to work out yours, and the script. 13 min read

Where are you losing jobs?

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