https://yellowsideagency.com/blog/ Playbooks for home service owners: faster replies, more booked calls, every estimate followed up. en-us https://yellowsideagency.com/blog/cost-per-sold-job/ https://yellowsideagency.com/blog/cost-per-sold-job/ Fri, 13 Nov 2026 12:00:00 GMT Leads and ads Cost per lead in home services: a median $91 from search ads to March 2026, and $228 for roofing a year earlier. Work out what each sold job costs you. https://yellowsideagency.com/blog/how-fast-to-respond-to-a-lead/ https://yellowsideagency.com/blog/how-fast-to-respond-to-a-lead/ Fri, 13 Nov 2026 12:00:00 GMT Fast replies Reach a new lead within five minutes. Here's why it wins jobs, the exact texts and call scripts to use, and a simple test to time your own office. https://yellowsideagency.com/blog/questions-to-ask-a-marketing-agency/ https://yellowsideagency.com/blog/questions-to-ask-a-marketing-agency/ Fri, 13 Nov 2026 12:00:00 GMT Growing the company To choose a marketing agency as a contractor, ask questions you can check. Here are 12, with good and bad answers, red flags and a checklist for the call. https://yellowsideagency.com/blog/how-to-follow-up-on-an-estimate/ https://yellowsideagency.com/blog/how-to-follow-up-on-an-estimate/ Fri, 13 Nov 2026 12:00:00 GMT Follow-up and closing Follow up on an estimate the same day: book the next call before you leave, text that evening, then run a 30-day plan. Every text and script to copy. https://yellowsideagency.com/blog/call-booking-rate/ https://yellowsideagency.com/blog/call-booking-rate/ Fri, 13 Nov 2026 12:00:00 GMT Booking calls Your call booking rate is booked appointments divided by calls from people who want work done. The 2026 numbers, how to work out yours, and the script.